What Results to Expect Using Voice Broadcasting to Generate Leads

A typical attitude among the new voice broadcasters or businesses thinking about using voice broadcasting is that a large majority of responses are leading to be well tolerated. In most cases this is far from true. But well, despite the fact that a minority of the responses turn out to be a result that can, voice broadcasting will be used profitably in many cases, as a thoughtful approach and a good business metrics.

If a station is to live a message, answered phones only, andAdoption press a live transmission for the sales staff, we have seen many successful campaigns that only a 15% -25% "long call rate". (Here's a long call is defined as a call in which both parties are on the phone together for at least 1 1 / 2 minutes.) And that does not mean that all of the "long talks prove" themselves as achieve good results by the transmitter. Far from it. Some broadcasters have told us that often are only 1 / 2 or even less, leading to long conversations, good.

For this reason, it isso important that a company begin to examine their business metrics carefully, as a voice broadcast campaign. For example, if the actual cost is for a "long call" $ 25 and 1 / 2 of them are good leads, and eventually leads to near 1 / 4 of the good, then the cost of a sale for them is $ 200 . If the profit is in a single sale is not much more than $ 200, their own business metrics can make it impossible to profitably deploy voice broadcasting.

These figures arevery different industries and is affected by both the message and the target audience. For example, the hypothetical company "Wonderful Web Widgets" would want to sell website services for small businesses, ill-advised to send a transfer to an "all companies" list, since such a list would be (even large companies They are not targeting), as well as many small businesses that have not found the need to, websites.

Why send a message to beauty salonsAccountant, if interested in these industries are not usually in web pages? This only increases the cost of the reduced number of leads that are well preserved.

Another point is the nature of the mission campaign. The above example was delivered via a live message. What about voice mail / voice traffic?

For most industries, the response rate for the live delivery – live broadcast campaign between 0.6% and 1.0%. Which means that for every 100 delivered to callsa live line answered, there is transmitted less than 1.

For a campaign that leaves messages on the answering machine / voice mail, the numbers will be significantly lower because the prospect has to have enough interest to note the call-back number, and then call you back, with much more effort than simply press " 1 "during a live message. These figures are impossible for us to track, because the claims back to the sender, do not use our broadcasting system, but broadcastersWho use this method, have informed us that the call-back ratio, perhaps 1 / 4 to 1 / 3 of the live transmission rate for a similar message.

For an entrepreneur, given voice broadcasting as a lead generation system, the message is important to the current list is important and essential business metrics are probably the most important factor when planning a campaign.

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